Fully Independent and Whole-of-Market
Santorini Financial Planning is fully independent and whole-of-market. This means the firm is not tied to any financial product provider, fund manager, or insurer and is free to recommend the most suitable solution from the entire market for each individual client. Santorini Financial Planning Ltd is authorised and regulated by the Financial Conduct Authority.
Evidence-Based Investment Philosophy
Santorini’s investment approach is grounded in academic evidence, including research recognised by the Nobel Prize in Economic Sciences. Rather than attempting to time markets or select individual stocks, the firm uses a diversified, low-cost investment strategy supported by decades of peer-reviewed data.

CISI Accredited Financial Planning Firm™
Santorini is one of only 58 CISI Accredited Financial Planning Firms™ in the UK, and one of only three in Leicestershire. This accreditation is awarded by the Chartered Institute for Securities & Investment to firms that meet the highest standards of professional practice, ethics, and client outcomes. Firms are assessed against a rigorous framework and must demonstrate consistent delivery of quality financial planning. Find the full list of accredited firms at cisi.org.
Verified Client Reviews: 4.9/5 on VouchedFor
Santorini holds a 4.9 out of 5 rating on VouchedFor, the UK’s independent financial adviser review platform. 100% of clients who reviewed us on VouchedFor said we were clear about our charges. Matthew has been named a Top Rated adviser by VouchedFor.
What qualifications does Matthew Walne hold?
Matthew Walne is a Certified Financial Planner™ (CFP®), Chartered Fellow of the CISI (FCSI), Chartered Wealth Manager, and Registered Life Planner® (RLP®). He has over 25 years of experience in financial planning, specialising in retirement planning and business exit strategy for business owners in Loughborough and across Leicestershire.
Is Matthew Walne FCA regulated?
Yes. Santorini Financial Planning Ltd is authorised and regulated by the Financial Conduct Authority (FCA). Independent financial advice in the UK must be provided by FCA-authorised firms, and Santorini acts as a whole-of-market independent financial planning firm.
What is the difference between a financial planner and a financial adviser?
A financial planner takes a comprehensive, goals-based approach to all aspects of a client’s financial life, including retirement, investments, tax planning, estate planning, and business exit, in a structured, ongoing process. A financial adviser typically focuses on recommending specific financial products. Santorini provides holistic financial planning rather than product-led advice.
How long has Santorini Financial Planning been operating?
Matthew Walne, who founded Santorini Financial Planning, has over 25 years of experience in financial services. He founded the firm with the specific aim of helping business owners in Loughborough and Leicestershire navigate the financial planning challenges that standard IFAs often overlook, including business exit planning and retirement readiness assessment.
Does Santorini Financial Planning work with clients outside Leicestershire?
Santorini primarily serves clients in Loughborough, Leicestershire, and the wider East Midlands region. In some circumstances the firm works with clients further afield. Contact the firm directly to discuss whether your situation is a fit.
Last updated: October 2026

